Project: CHITO Brand Design
Client: Chito – T-Shirt & Streetwear Brand
Project Type: Logo Design, Brand Identity
What is CHITO ?
Chito is a modern T-shirt brand that blends trendsetting style with all-day comfort for fashion-forward youth.
Chito is a modern T-shirt brand known for its stylish and contemporary designs. Focused on today’s fashion-forward youth, Chito offers a wide range of T-shirts that combine trendsetting looks with exceptional comfort.
Each T-shirt is crafted using soft, breathable fabric, making it ideal for daily wear. Whether it’s bold graphics or clean minimalism, Chito’s designs reflect personality, confidence, and creativity.
With its unique balance of style and comfort, Chito is quickly becoming a go-to choice for those who want to look good and feel great.
Client Goal:
The client wanted to establish a strong and cohesive visual identity for Chito that would:
Reflect the brand’s modern, youthful, and stylish personality
Appeal to a trendy, fashion-forward audience
Stand out in a competitive apparel market
Ensure brand consistency across digital and physical platforms
Scope of Work:
Logo Design (Primary and Alternate versions)
Color Palette Selection
Typography System
Visual Style & Moodboard
Brand Voice Guidelines
Usage Rules (for social media, packaging, labels, etc.)
Design Approach:
The logo was designed to be clean, bold, and versatile, combining modern typography with a minimal symbol that reflects individuality and movement. The color palette features trendy yet timeless tones to keep the brand feeling fresh and relevant. Typography was chosen for readability and modern appeal, supporting the brand’s urban and youthful energy.
Outcome:
The final brand guideline provides a complete visual system that ensures Chito presents itself consistently and professionally across all customer touchpoints — from Instagram posts to product tags.